Ainda preso em Slogans? Em busca de catch phrases? Saiba que as frases de efeito são a Adenosina do DNA de publicitários.

Marketing_Educacional 

Pois eis que um grupo Russo criou o Banco de Dados de Slogans. Vale e pena conferir os jargões e rifões que tentarão -exaustivamente – substituir estratégia, posicionamento e diferenciação em sua proxima proposta de campanha. No link abaixo, o site. Mais abaixo a lista de slogans de Colleges & Universities por todo o mundo…

http://www.textart.ru/database/english-advertising-slogans/advertising-slogans-banks.html

No final do exercício, invista um tempo brincando com a Matriz de Criação Publicitária TCExp no link abaixo:

http://www.tcexp.com.br/blog/2008/08/16/marketing-educacional-14/ 

Pra inspirar profissionais em dias inférteis (conteúdo em ingês):

Georgian College, Ontario, CanadaAdvertising slogan: Your College. Your Future.Imperial College, LondonAd slogan: Where science is leading.Calvin, liberal arts college, Grand Rapids, MichiganAdvertising slogan: Calvin. Minds in the making.Conestoga College, Ontario, CanadaMotto: Conestoga. Connect life and learning.Washington College, a private liberal arts collegeAdvertising slogan: Your revolution starts here.Salem College, Winston-Salem, North CarolinaTagline: Reach within. Shape the future.Whitworth college, SpokaneMotto: Whitworth. An education of mind and heart.Berry CollegeAdvertising slogan: A foundation for life.Geneva christian college, Beaver FallsAd slogan: Deep learning. Growing faith. Real life.Michigan State UniversityAdvertising slogan: Advancing Knowledge. Transforming Lives.University of LiverpoolAd slogan: University of Liverpool. Investing in Knowledge.McMaster University, CanadaMotto: McMaster University. Inspiring Innovation and Discovery.Dalhousie University, CanadaAdvertising slogan: Inspiring Minds.Colorado State UniversityAdvertising slogan: Knowledge to Go Places.Ohio Dominican UniversityMarketing slogan: Open Minds. Creating Futures.Stanford UniversityAdvertising tagline: Grasp the forces driving the change.University of MinnesotaAdvertising slogan: Only at the U.Ryerson University, Toronto, Ontario, CanadaMotto: Ryerson University. Wisdom. Applied.University of Wisconsin-Madison School of BusinessTagline: Forward. Thinking.Oklahoma City UniversityAdvertising slogan: Where You’re a Name, Not a Number.Bryant University, Smithfield, Rhode IslandMarketing slogan:The character of success.